Apple Developing AR Project Not VR:Maybe put it into the Car

Apple develop AR or VR

By Selena KomezUpdated on September 10, 2016

Starting in 2014, the virtual reality gradually into our field of vision: Facebook acquired Oculus, Google released Cardboard, Samsung released Gear VR, Hololens …… giants Microsoft released a series of actions dazzled us. But VR how to play? Even giants are exploring, VR-dimensional (Micro Signal: qqtechvr) Release giant research report series, large companies may be able to sort out the layout, peeking out the future trend of VR industry.

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Sure enough, at the annual Apple the most heavy new fall conference, the most popular this year, VR and AR, Apple said nothing, and the only one able to catch the edge of the AR, is the second-generation Apple Watch introduces AR game Pokenman Go.

But no mention does not mean that Apple VR, AR did not feel. Apple CEO Cook told the “Washington Post” interview, he said: “I think AR is very interesting, is a core technology, we put a lot of effort in this regard.”

According to “Financial Times” reported earlier this year, hundreds of Apple employees already in the development of AR and VR technology, but compared to Microsoft, Google, Samsung and other giants have mature products come out, Apple has apparently behind.

Big VR research report series fifth dimension concerns apples, take a look at this world’s most valuable company How VR, AR, iPhone sales are declining to solve the dilemma.

Apple patent shows a VR helmet nothing new

Last week, the US National Patent Office on its official website exposure Apple patent suspected VR helmet.

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The exposure description can be found in patent documents, this device is a relatively similar optical equipment, it is a phone can be placed within the framework of its own, and use the phone screen placed in front of the user’s device, wherein the user eyes exists between the phone screen and optical assembly, the image on the screen is used to receiving phone. The whole device may contain built-in headphones, the device connectors, a custom frame and lens-shaped glasses.

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We can imagine a electric car interior HoloLens oversized glasses, the image is superimposed by the glasses into the rear-view mirror in the actual street.

AR is the focus of Apple, perhaps put it into the car

For example, AR screen can be mounted to the windshield, the windshield can display the map position information and security information, and even can also display other data-car entertainment and communication.

Especially Apple’s acquisition this year Flyby Media, more verify this assertion. Flyby Media technologies are related to the object 3D motion tracking, it is being applied to the field of indoor positioning and navigation, and this area is also very interested in Apple.

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Flyby Media will be cutting-edge computer vision, inertial sensing, and positioning and navigation technology, to understand the physical relationship between smart phones and other devices with its surroundings. Flyby Media technology Apple maps are also very useful and can help in a crowded shopping malls and other places to pinpoint their location.

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Flyby Media claims its technology can be used for indoor positioning and navigation, UAV automatic navigation, unmanned vehicles. You know, out of VR and AR, driverless cars of Silicon Valley giants are pursued cutting-edge products, but Apple seems to want to AR and unmanned vehicles together.

summary
Apple on the layout in the field of VR and AR, not many can say, after all, Apple never released a progress in this area, we are just by virtue of patent acquisition to guess.

Apple does not always like to do the first batch of new technology early adopters, but the user experience is very good to come up with the best products in the market existing product categories, relying on Apple’s brand power of large-scale occupation of the market, like the iPhone year .

Apple probably waiting for an opportune time, when the market is relatively mature and other re-entry, but the question is: how much time is left to Apple? After all, the iPhone has two consecutive quarters of declining sales.